DECISIONS, NOT DASHBOARDS

Turning complexity into competitive advantage.

CLINTON ANI - BI ANALYST

Not every enquiry is a perfect fit

Many sell fast fixes. I offer tailored certainty. If you're okay with generic outputs, we might not align.

You need visuals by tomorrow

Actionable BI requires ETL validation and scorecard setup—not overnight miracles.

You put polish before precision

A sleek dashboard hiding flawed logic is a liability; I focus on data truth from the start.

You value style over substance

Pretty interfaces without solid data models are unreliable; I prioritise verifiable KPIs first.

You prefer a nod-along executor

I'll push back with evidence from Excel automations and SQL analyses if data conflicts arise.

You're committed to data as an investment

Scalable solutions that evolve, like my predictive models for revenue forecasting.

You're ready to treat data as a strategic asset

Scalable BI systems that grow with your operations

You want an engaged collaborator

I partner to streamline processes, using Power BI and Python for real efficiency gains.

The Stack

Data Integration (Ingestion & ETL)

Problem

Fragmented sources
Manual pulls

Solution

Automated scraping/ETL with Python and SQL
Power BI Dataflows to centralize data

Data Engineering (Modeling & Logic)

Problem

Inconsistent models

Solution

Optimised semantic layers with DAX (default measures, time intelligence, and segmentation) for accurate calculations

Analytics Layer (Insights & Prediction)

Problem

Static reports

Solution

Predictive/descriptive analytics using Python

Reporting & Visualization

Problem

Overwhelming data

Solution

Interactive dashboards in Power BI/Tableau/Looker/Qlik
Paginated reports
KPI scorecards, acceptance criteria, lagging, and leading measures
Workstream exceptions and flags
What-if scenarios

Automation & Innovation

Problem

Repetitive tasks

Solution

Workflow automation (Excel macros, M language, and Python scripts)

YOUR DATA DILEMMAS. MY BI SOLUTIONS.

PERFORMANCE TUNING
"Reports always load so slowly."
Solution: I study your model and datasets and then engineer refractor calculations and models for maximum efficiency.

Result: 50–90%+ reduction in query time for slow visuals, especially in large datasets

and near-instant dashboard performance.

SELF SERVE REPORTING
"We always have to run ad hoc reports from our CRM that take time."
Solution: I train your teams and provide reusable assets that future-proof your reporting capabilities.

Result: Self-sufficient users that can interact with Power BI and create reports for BAU operations.

DATA INTEGRATION PATTERNS
"Data is fragmented from multiple sources, and manual work never ends."
Solution: I automate data flows and create a single, reliable foundation for all your reporting.

Result: Less manual effort, more time for analysis, and better resource allocation for your business.

TREND FORECASTING AND PREDICTIVE ANALYTICS
"We only react but don't anticipate."
Solution: I add forward-looking capabilities so your dashboards help predict trends, not just report history.

Result: Proactive decision-making and forecasting instead of reactive firefighting.

KPI AND SCORECARD DESIGN
"We have data but struggle to turn it into decisions or confidently measure performance."
Solution: I design focused, insight-driven dashboards that highlight the metrics that actually matter to the business.

Result: Clear, decision-ready visuals that drive action.

GOVERNANCE DOCUMENTATION

"Different people get different answers from the same data."

Solution: I standardise calculations in a single semantic layer and document lineage so everyone works with the same truth.

Result: One version of the truth, so no more version conflicts.

Get in touch!

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